SF Portrait Photographers - California Lawyer Magazine
Charley Moore, Founder and CEO of Rocket Lawyer
I had the opportunity to shoot Charley Moore, founder and CEO of Rocket Lawyer, an online legal services company — for California Lawyer Magazine. It turned into a fun on-location portrait session.
As the writer put it, their office doesn't "look like your typical San Francisco tech start-up. There are no cabinets stuffed with energy drinks or Google Glass-wearing geeks high-fiving each other at a whiteboard filled with computer code. But there is a ping-pong table, and plenty of rocket-themed paraphernalia sprinkled around."
That description tells you everything about why this session was enjoyable. The environment had personality, the subject had personality, and the brief from California Lawyer Magazine gave enough creative room to let both come through in the images. On-location editorial portraits are always better when the location is doing something — and a startup office with rocket paraphernalia and a ping-pong table is doing quite a lot.
Editorial Portrait Photography for California Lawyer Magazine
California Lawyer Magazine is the publication of the State Bar of California — one of the primary publications covering law, legal culture, and the legal profession in the state. Editorial portrait commissions for legal publications ask for something specific: authority and intelligence without the stiffness of a generic corporate headshot. The subject has to look like someone worth reading about.
Charley Moore is that kind of subject. He's built Rocket Lawyer into a serious company in a space — online legal services — that didn't really exist before he helped create it. That kind of background gives a portrait natural weight. The job as a photographer is to find the frame and the light that let it show.
As a San Francisco editorial photographer working regularly with legal and professional publications, Marc Olivier Le Blanc brings a specific sensibility to these commissions: the images should carry institutional credibility without being rigid, and they should communicate the particular intelligence of a subject whose work lives in argument, language, and judgment.
On-Location Editorial Photography in San Francisco
On-location editorial sessions like this one work best when the environment is part of the story. A subject photographed in their own space — surrounded by the objects, the layout, the visual culture of the company they built — gives a portrait a specificity that a neutral studio background never can. The ping-pong table and the rocket paraphernalia aren't distractions. They're information.
As a professional photographer and portrait photographer working across San Francisco and the Bay Area, Marc Olivier Le Blanc shoots editorial portraits for national and regional publications, tech companies, law firms, and individual executives. The approach is consistent: real locations, available light where possible, and enough time with the subject to get past the first few frames.
Marc Olivier Le Blanc is an editorial photographer and portrait photographer based in San Francisco, available for editorial commissions, publication portraits, and on-location commercial photography throughout the Bay Area. For editorial portrait photography in San Francisco, contact Marc through the website.
