Jayde Fish for San Francisco Magazine — Editorial Portrait by Marc Olivier Le Blanc
It was really fun to meet Jayde Fish for San Francisco magazine a couple weeks ago. Her design got picked up by Gucci and printed on the SS17 collection. She lives in North Beach AKA Little Italy with her husband, artist Jeremy Fish and their hilarious lazy cat. I was happy to spend a couple hours in their home atelier where she creates all these beautiful, quirky designs. Simply put - she is awesome. And she makes a great subject as she dresses up in beautiful and vintage clothing. Well, and Gucci.
Check out her awesome work on her IG.
Not every editorial assignment involves a corporate boardroom or a formal set. Some of the most interesting portraits happen in someone's home — where the subject's world is arranged around them, and the camera's job is simply to find it.
Meeting Jayde Fish in North Beach
I spent a couple of hours with designer Jayde Fish in her North Beach atelier for a feature in San Francisco Magazine. Jayde lives in North Beach — San Francisco's Little Italy — with her husband, artist Jeremy Fish, and their famously lazy cat. The space itself tells a story: bolts of fabric, vintage clothing, sketchbooks, and the kind of organized chaos that signals someone genuinely deep in their work.
From Instagram to Gucci: The Story Behind the Feature
The editorial angle was compelling: Jayde's hand-lettered design was picked up by Gucci and printed on their Spring/Summer 2017 collection — a viral moment that started on social media and ended on a global fashion house's runway. San Francisco Magazine's feature, 'Hashtag to High Fashion,' captured that arc. My role was to create portraits that matched the warmth and quirkiness of her personality.
Inside the Atelier: Shooting in Her Creative Space
Jayde is a natural subject — she dresses beautifully, moves with ease in front of the camera, and has a genuine wit that came through in the images. She wore a mix of vintage clothing and, naturally, Gucci. The home atelier setting gave every frame context: this is where the work happens.
Editorial Portrait Photography in San Francisco
This kind of assignment — intimate, character-driven, set in someone's real environment — is what editorial portrait photography is for. The goal is never to create a flawless image. It's to create an honest one.
Check out more recent portrait work on my website.
If you're commissioning editorial portraits for a publication or brand story in San Francisco, [get in touch] to talk about the project.