Commercial Photographer SF - ThirdLove Campaign
Months in the Making — ThirdLove Launches
We've been working on these new images for a couple months, and it launched this week: thirdlove.com.
ThirdLove is a San Francisco-based lingerie brand built around fit, comfort, and a direct-to-consumer model that was, at the time of this shoot, reshaping how the category worked. The brief was commercial lifestyle photography: images that felt genuine rather than overtly produced, shot with the sensibility of a portrait photographer rather than a fashion advertising approach.
As a commercial photographer and lifestyle photographer in San Francisco, Marc Olivier Le Blanc approaches brand campaigns with a specific editorial instinct — the subject is always a person, regardless of what the brand is selling. The ThirdLove images reflect that: the models are photographed as people first, campaign subjects second.
Commercial Lifestyle Photography for a Bay Area Brand
The shoot spanned several weeks of development before the final images were selected for launch on the ThirdLove app and site. Commercial photography at this level involves an iterative process — test selects, client reviews, final approvals — and the images that make it to launch are the product of that full cycle, not just the shoot day.
As a professional photographer and advertising photographer working with brands, startups, and agencies across San Francisco and the Bay Area, Marc Olivier Le Blanc builds commercial campaigns around the brief, the brand, and the production timeline.
Commercial Photographer Available in San Francisco
Marc Olivier Le Blanc is a commercial photographer and lifestyle photographer based in San Francisco, available for brand campaigns, lifestyle editorial, advertising photography, and commercial work throughout the Bay Area and beyond.
